Mr. Badar (late), an electrical engineer by profession with immense organizational and operational skills is responsible for the vision, strategy, and leadership behind Badar Expo Solutions. Under his inspiring leadership, BXSS has become one of the fastest growing Event Management companies in Pakistan. The example of Mr Badar shines bright like a beacon among BXSS staff, who strive to achieve his professionalism and diligent work ethos.
Mr. Ozair Naseer / Chief Executive Officer (CEO)
Mr. Ozair, carried the vision of the founder and through his innovative approach to leadership and business has been largely responsible for the growth of the company. Ozairís foresight and initiative have gone on to secure BXSS some of the most important events held to date in Pakistan. Ozair has a particular expertise in each aspect of event operations, event promotion and event management all the while steering the company towards increased growth.
Mr. Zohair Naseer / Chief Operating Officer (COO)
Mr. Zohair, a business graduate has been associated for 11 years with the company, his major role is to spearhead all operations business development of the company. A key member of the enterprise, Mr. Zohair under his dynamic leadership, takes care for executions and operational aspects of events. The diligence, flair and commitment shown by Zohair, towards his work, and in particular for flagship events such as IDEAS and Expo Pakistan have brought about considerable appreciation and praise across industry for BXSS. A frequent traveler in quest of business opportunities, Mr. Zohair has also brought several awards and recognitions for the company.
Organise a roadshow only if it aligns with your business objectives; companies that jump on the roadshow bandwagon without having the outcome in mind often have unrealistic expectations and end up wasting money. Roadshows are a great marketing avenue, but it is not suitable for every business requirement. Consult an experienced event management company if you are not sure how such events might benefit you.
2. Select the Locations and Venues
Locations are of prime importance for your roadshow. Select cities and pick venues that are easy to access and have a high concentration of your target audience. If majority of your target audience have to travel more than 15 miles to get to your event, it may not be the ideal location. If you are unfamiliar with the city, seek help of local tour operators or destination management companies.
3. Pick the Right Timing
If you are choosing a busy time of the year, or holding your event when there are other famous events / festivals going on, your event might run into a roadblock. Do your research on the locations and find the perfect time of the year for your event. You donít want to be organising a roadshow in Dubai in the middle of August in 50 degree Celsius heat or during the Ramadan, trust me!
4. Make it Creative and Engaging
We have all been to boring roadshow presentations where sales teams regurgitate a pitch and presenters read the slides; thankfully that age is now coming to an end. Todayís audience is smart but you still have just a few seconds to capture their attention and engage them.
5. Leverage Contacts and Sponsors
Roadshows are a great way to generate awareness about your brand as well as promote your sponsors and partners. If you are a bigger brand, provide a sponsorship opportunity for other brands to get involved but ensure it doesnít take the focus away from your main objective. For smaller brands, advertise the sponsorship opportunities and get in touch with your business groups and communities; you never know, other brands might be willing to sponsor your roadshow.
6. Promote and then Promote Some More
There is no such thing as Ďtoo much promotioní! It is important to make noise about your event well in advance in the cities / locations where youíll be exhibiting. If you want to fill the event space with potential buyers, get the local press / bloggers / influencers involved before the event, create a well thought-out email RSVP and awareness campaign, leverage social media and get your sales superstars following up on warm leads. A roadshow is a great sales opportunity, promoting it in advance will go a long way in making this opportunity count.
Continue the discussion with us, contact us. Tell us what other steps you would take to ensure a successful roadshow.